Everyone here wants the EBR brand to survive, as do I. And because we all know the brand best, how we came to be educated on Erik Buell's bikes' designs, characteristics, and virtues, we should all share our ideas on how best to market this brand to the general public; as without a general public knowing this brand and buying it then the brand does not survive.
EBR is a new force to be reckoned with at the track and on the street, but word of mouth only gets around so much. We all know word of mouth is good for a good brand and that word around the paddock (winning races) will not sell enough motorcycles at the end of the day to turn a profit without a good marketing and advertising program geared towards the general public (in our buying demographic). How would you guys suggest the EBR brand become just as recognized worldwide, just as the foreign brands are?
Bruce and his team need hear your marketing and advertising suggestions on how to make this brand survive, so post up...