Hero Purchases 49.2% Stake in EBR

[Hughlysses]

According to several news sources including Reuter's:
http://www.reuters.com/article/2013/...0F714V20130701

Apparently EBR will work with them to sell Hero motorcycles in N America and Europe as well.

[Scott]

Cool! That should give them some serious backing and Erik maintains control. I've always thought it was a great fit since the two companies are as opposite as can be.

I hope they're working on a good middle-weight engine because Hero needs it to sell to a US market and EBR needs it to offer a lower-cost, higher-volume bike.

I strongly suspect that this deal and a 600ish engine have been in the works for quite some time.

[Hughlysses]

More info in this article, including some quotes from Erik:

http://www.jsonline.com/business/ind...213842871.html

[Scott]

Remember this?

http://www.asphaltandrubber.com/news/bomber-motorcycles-erik-buell-brp-street-bike/

How much cooler is the real story now?

Production won't be in Canada, it will be in East Troy. The engine won't be a Rotax, it will be an EBR. Erik won't be hiding behind BRP, he'll be in charge.

We had to wait a while, but EBR is now poised to do things that we could have only dreamed of 3 years ago.

[Hughlysses]

A little more info about EBR's plans in this article:


http://www.biztimes.com/article/2013...967&source=RSS