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View Full Version : Guess the new MSRP of the 2016s



Ed / AF1 Racing
03-09-2016, 01:13 PM
Be interesting to see what people think it will be. What do you think they can get in the marketplace?

d_adams
03-09-2016, 01:17 PM
Anywhere from $12-14k average. With a warranty. It's 2 year old tech now, headed for 3 year old in a hurry. Awesome bikes though, much more than I needed. The original targeted price point was $14k roughly, it was to compete head on with the big 3 (or 4 if you include BMW) and be a viable option. Can't say who I got that from, but I was a bit disappointed to have it priced at $19k when it actually came out. Bought one anyway.

noone1569
03-09-2016, 03:39 PM
My take on the new msrp: RX: $12,500 SX: $11,500

Plotter
03-09-2016, 06:53 PM
12-13k rx, 11-12k sx

Diablo1
03-09-2016, 07:46 PM
10K RX and 9K SX.
Because of the history, the price has to be low.
A buyer will fear that the warranty and parts support could vanish again, without warning.

Slickit
03-10-2016, 04:01 AM
I think it will be more like 14-16k. They were MSRP at 18 and the only reason they sold so low is obvious and they will probably say something along the lines of "what did you expect?" once the new MSRP is released. IMO

Hughlysses
03-10-2016, 07:55 AM
I'll say $9,999 for both models.

So, Ed, i'm guessing you know what the new MSRP's are? Is AF1 going to be a dealer?

noone1569
03-10-2016, 08:59 AM
I think it will be more like 14-16k. They were MSRP at 18 and the only reason they sold so low is obvious and they will probably say something along the lines of "what did you expect?" once the new MSRP is released. IMO

LAP has said multiple times that you will be "surprised by the new MSRP". At the end of EBR, the MSRP were 14 and 16k. I suppose we would all be surprised if they stayed the same! :tongue:

Scott
03-10-2016, 09:03 AM
I would guess $13,995. Anything lower than that would set a precedent that wouldn't be sustainable, and based on the competition and their pricing, I think it would be foolish to go below that.

This is as exotic as exotic gets. This is one of the rarest motorcycles on the planet. They're going to be hand-built by a very small crew in East Troy WI. People pay for exclusivity (and accept quirks and flaws in exotic bikes) and EBR needs to take advantage of that and market these bikes as exotics until they can really get back on their feet again. Remember the prices on the original Buells? They would be well over $20K in today's dollars and they weren't priced like that because they outperformed other bikes on the market. They were priced like that because they were low-volume, unique bikes that were unlike anything anybody else was selling. That's what the new, lower volume EBR needs to sell themselves as.

A Motus will set you back over $30,000. Bimotas don't blow away the competition on performance, but they charge a premium for a unique bike.

But while I would be careful not to price the new bikes too low, I would work with dealers and make sure they were being well compensated if they can move those bikes at a reasonable price.

Hughlysses
03-10-2016, 10:54 AM
Dealers apparently signed NDA's yesterday in order to receive more info on new models and dealer requirements.

Slickit
03-10-2016, 12:26 PM
LAP has said multiple times that you will be "surprised by the new MSRP". At the end of EBR, the MSRP were 14 and 16k. I suppose we would all be surprised if they stayed the same! :tongue:

hope for the best expect the worst I guess

Scott
03-11-2016, 03:57 PM
Just for reference and comparison:

KTM Superduke: $17,399
Ducati Panigale: $19,795
Ducati Panigale S: $25,495
BMW S 1000 RR: $15,695
Aprilia RSV4 RF: $20,999
Aprilia RSV4 RR: $16,499
Aprilia Tuono V4 Factory $16,999
Aprilia Tuono RR: $14,799
MV Augusta F4: $19,498
MV Augusta F4 RC: $46,000
MV Augusta F4 RR: $26,498
MV Augusta Brutale: $18,998
Yamaha YZF R1: $16,490
Yamaha YZF R1M: $21,990
Kawasaki ZX 10R: $16,299
Honda CBR 1000RR: $13,999
Suzuki GSX R1000: $13,899

Hellgate
03-11-2016, 05:24 PM
Buck Oh Nine? Oh wait, that's the cost of Freedom!

Hughlysses
03-17-2016, 06:51 PM
$12995 for ST and $13995 for RX:

http://www.biztimes.com/2016/03/17/new-ownership-looks-to-steer-buell-in-right-direction/

Scott
03-17-2016, 07:36 PM
$12995 for SX and $13995 for RX:

http://www.biztimes.com/2016/03/17/new-ownership-looks-to-steer-buell-in-right-direction/

:thumb: That makes the RX the least expensive superbike on the market (and nearly $6000 less than its most direct competitor - the Panigale ) and the SX the least expensive super-street fighter (and $4,400 less than its most direct competitor - the Superduke).

d_adams
03-17-2016, 08:14 PM
Heh, pretty close guess for me.


EBR Motorcycles will be producing two models to start, the 1190SX and 1190RX. The models will have an MSRP of $12,995 and $13,995 respectively. Smith said those prices are slightly lower than where Erik Buell Racing was selling them previously.

“We have reduced the prices a little bit, but it’s mostly market driven,” Smith said.


Anywhere from $12-14k average. With a warranty. It's 2 year old tech now, headed for 3 year old in a hurry. Awesome bikes though, much more than I needed. The original targeted price point was $14k roughly, it was to compete head on with the big 3 (or 4 if you include BMW) and be a viable option. Can't say who I got that from, but I was a bit disappointed to have it priced at $19k when it actually came out. Bought one anyway.

Scott
03-17-2016, 08:28 PM
Heh, pretty close guess for me.

I'm cheating a little bit because I didn't break it down by models, but . . .


I would guess $13,995.

:tongue: :lol: