Adding ABS would open the European market to them, where sales were pretty good. They seem to have had the design for that well underway if not completed, so hopefully that could happen without huge investment.
If they keep the bike otherwise as-is, they should really market it that way- that this is a bike for real motorcyclists who don't need all that gadgetry. Hey, maybe they could even go back to analog gauges and get rid of the failure prone digital display.